December 28, 2012 Promotional Tips
Backlinks are links on other websites that point to your site. The help you gain traffic and activity, let people know about your site but most importantly, help with your Search Engine Optimization (SEO) and boosting your Website’s Search Engine Rankings. The more quality backlinks you have, the great boost in your rankings you will receive thus leading to greater traffic and activity as a result. Webmasters and SEO experts look to gain quality backlinks for their websites as their value is vitally important.
Backlinks are either DoFollow or NoFollow, with the dofollow ones providing the greatest boost to your rankings and contributing most to your SEO. Backlinks can come in many different forms, including:
> Forum Profile Links
> Forum Signature Links (often nofollow)
> Link Directories
> Article Directories
> Blog Comments
> Links on Websites
I could go on with this as there are many different options here. Now as I mentioned before, DoFollow backlinks do provide greater value, far far greater value, than NoFollow links. So does this make forum signature links useless? No, definitely not! The key to good SEO is to gain quality DoFollow backlinks along with NoFollow backlinks. Search engines often like sites to have some NoFollow backlinks as well as DoFollow.
As well as having a balance of DoFollow and NoFollow, you want backlinks from a list of different modalities. It isn’t a good idea to have all of your backlinks coming from forums, or all of you backlinks coming from link directories. You want to mix it up so you have backlinks coming from many different sources. This will provide a far greater boost to rankings than if they all come from the one source.
Another quick point to consider is relevant backlinks. Search engines will much more often give higher precedence to backlinks that are relevant to your website over backlinks that are completely unrelated. This is something to consider.